This Girl Can and ukactive have joined forces to work on behalf of the sector to better understand the barriers which women and girls face in taking part in physical activity in this setting, and to translate these findings into actionable advice that the sector can use to attract more women and girls into their facilities.
This advice, along with the insights that sit behind them, are available within the downloadable guide – How to improve your services for women and girls: As told by the 51%.
This document offers tangible solutions to support the fitness and leisure sector in engaging the audience of women and girls, with the guidance’s title reflecting the fact that women make up over half of the population.
If fitness and leisure centres can help to reduce some of the barriers which women and girls face in taking part in physical activity by implementing some of these key recommendations, they can increase the available commercial opportunity to increase membership figures and improve retention rates through this audience.